Strategic Growth & Distribution for a Luxury Outerwear Brand

What was the goal?

Luxury Outerwear Brand aimed to expand its luxury outerwear business in North America while protecting the brand’s premium positioning. The company needed a robust distribution strategy and cross-functional teamwork to meet rising consumer demand without diluting brand equity.

Revenue & Profit Growth: Delivered strong performance overseeing a $220M business unit across North America.

Solution:

• Built $220M North America business: Developed strategy to build $220M North American partnership business, ensuring a solid profit margin while driving revenue.
• Reorganized Distribution Strategy: Optimized North American channels to maintain exclusivity and high-impact market presence.
• Launched Omnichannel Marketing: Enhanced brand visibility through consistent messaging across retail and e-commerce platforms.
• Cross-Functional Collaboration: Partnered closely with operations, merchandising, finance, and marketing to meet North American market needs.

Results:

• Revenue & Profit Growth: Delivered a strong and growing $220M business across North America.
• Distribution Optimization: Realigned partnerships and channels to enhance brand prestige and capture growing consumer demand.
• Omnichannel Marketing Launch: Unified messaging led to improved brand recognition and sales volume.
• Team Development: Built a 25-person team in New York and Toronto, fostering an environment of innovation and accountability.

Summing up

• Strategic Distribution: Curating the right retail partners can preserve brand exclusivity while expanding reach.
• Robust Team Leadership: Building a high-performing, cross-border team ensures cohesive execution and fosters rapid growth.
• Omnichannel Consistency: Unified marketing and merchandising strategies across channels amplify brand presence and trust.