What was the goal?
As a Lifestyle Brand expanded across DTC and Wholesale channels, it required an integrated commercial planning function to align product strategies, promotional planning, pricing, margin targets & inventory management. The objective was to optimize revenue, profitability and brand consistency under one centralized leadership umbrella.
Cross-Functional Impact: Ensured enterprise-wide alignment on financial goals and brand strategy, impacting everything from buying to promotion
Solution:
- Established Enterprise Planning Department: Centralized forecasting, product assortment, and sales operations for all channels.
- Omnichannel Strategy Partnership: Collaborated with the Chief Commercial Officer to create aligned product and promotional tactics.
- Data-Driven Analytics: Implemented robust reporting systems to refine inventory planning and identify sales opportunities.
- Product Overhaul: Shifted focus to core high-volume products while reducing investment in underperforming categories.
Results:
- Centralized Forecasting & Planning: Consolidated multiple functions to enhance collaboration and efficiency.
- Streamlined Analytics: Improved real-time visibility into inventory, pricing, and sell-through rates for optimal decision-making.
- Refined Product Portfolio: Concentrated on top-performing items while introducing structured liquidation for slow movers.
- Cross-Functional Impact: Ensured enterprise-wide alignment on financial goals and brand strategy, impacting everything from buying to promotion.
Summing up
- Unified Commercial Vision: A centralized planning department streamlined decision-making and ensured consistent brand positioning.
- Actionable Data: Robust analytics drive both tactical and strategic decisions, improving inventory efficiency and profit margins.
- Portfolio Focus: Regularly reassessing the product lineup helps prioritize top performers and maintain brand equity.
