What was the goal?
A sleep brand sought to expand beyond its direct-to-consumer (DTC) roots to achieve sustainable growth through global wholesale channels. The company needed a scalable operational framework, robust technology infrastructure, and strong partner relationships to effectively transition into an omnichannel brand.
Omnichannel Transformation: Transitioned from a purely DTC model to a successful global wholesale operation.
Solution:
- Built Global Wholesale Strategy: Designed and deployed a comprehensive wholesale strategy, encompassing sales, planning, product, training, and retail merchandising.
- Orchestrated Organizational Change: Unified operations, finance, technology, and marketing under a cohesive B2B framework.
- Implemented ERP System: Streamlined order management, inventory tracking, and supply chain operations.
- Built Retail Partnerships: Fostered strategic relationships with key accounts for consistent growth and brand visibility.
Results:
- Omnichannel Transformation: Transitioned from a purely DTC model to include a successful global wholesale operation.
- Infrastructure Build-Out: Created foundational operational, technology, and commercial systems to enable doubling of YoY growth over three years.
- ERP Integration: Launched robust order management and supply chain solutions to support rapid market expansion.
- Cross-Functional Alignment: Established a seamless organizational structure, bridging gaps between sales, merchandising, finance, and marketing.
Summing up
- Holistic Alignment: Integrating multiple departments under one clear commercial vision accelerates a brand’s transition to new channels.
- Technology Enablement: Investing in the right systems (like ERP) provides the backbone for sustained growth.
- Strategic Partnerships: Developing strong, trust-based relationships with key retail partners is vital for scaling effectively.
