Anaxi Group brings a new approach to Management Consulting. We believe that our broad, in-depth operational experience in Consumer Goods, Retail & Luxury sets us apart.

We add significant value by delivering tailor-made, scalable solutions with a proven, global track record.

We excel in both vision and execution and understand that success hinges on your teams adopting & executing on strategic initiatives.

Our team are experienced professionals, with specific and relevant skill sets, who leverage their expertise to develop and execute effective strategies that position clients for long-term success.

Ruth Pitt
Co-founder

With over 25 years of experience in Retail, Luxury and Consumer Goods, Ruth has a proven track record of strategically positioning global brands for high growth and profitability. Her journey encompasses leadership roles at iconic brands such as Michael Kors, Ralph Lauren, Kate Spade New York, Marc Jacobs, Canada Goose & Casper.

Ruth excels in her ability to drive commercial success and collaborate with teams to position organizations for unparalleled growth. Her natural leadership and global outlook enable her to identify and address weaknesses that impede company growth.

Her brand focused, go-to-market solutions have propelled organizations across North America, APAC, and EMEA to new heights. Ruth’s collaborative approach values insights from all levels, fostering an environment where her commercial strategies thrive, leading to sustainable growth and the realization of brands’ full potential.